There’s funding, for example: While open to some sort of sponsor, the site will almost certainly be pay-to-use to sustain itself.In the meantime, as start up capital, Halpern is making the very Jewish move of liquidating her Bat Mitzvah assets. Halpern insists that Saw You At Sinai was “very very nice” about the whole thing when they called, and told her to take her time, but did remind her that her project’s name would be a trademark infringement of the older dating site.JToronto runs a number of Jewish dating events throughout the year, enabling Jewish singles to meet each other directly.
“I think it’s such a niche market,” she says, but “this niche really wants it badly it’s so small.” Halpern is 25, but still an undergraduate at Mc Gill University (in addition to going to seminary before college, she took time off school to work in web development).“It’s just funny to see,” Halpern recalls the straight woman saying. “There are so many people snooping who just want to see who’s queer, and thats really personal information.” Being ready to date “doesn’t mean you have to be out to the whole world.” Also somewhat unusual for a dating site is Saw You at Stonewall’s personal matchmaking aspect (Saw You at Sinai does have something similar).Volunteer matchmakers will work with users not only to help them find a date, but to help design profiles, and open user’s options of who they’d be willing to date.The JToronto dating process is created to make meeting your match as simple, quick and enjoyable as possible.
JToronto uses the already successful JMatchmaking technology, through which thousands of Jewish singles from different ages, backgrounds & locations have found their match.
Like queerness, Halpern knows that Jewish identity is a spectrum, or rather a huge series of intersecting spectra.