"When you're 45, twice divorced and four kids, you want to be in a stable relationship; you want to be on Match.com," Evans says. Let's go see Radiohead play.' There's a breeziness to (the new models)." Free, edgier sites like Ok Cupid and Plenty of Fish report much stronger numbers among 20-somethings.
"Not knowing the area too well, I found it a good way to try and meet new people," she says.
Reliable industry numbers are hard to pin down, Evans says, but he would estimate people under 30 represent about a fifth of customers in the entire .1 billion U. They're hoping to stake claim to a customer group that hasn't responded to the high cost (memberships can top per month) and serious tone of traditional dating sites like or e Harmony, which require hours at a computer, tweaking a profile and answering questions to find a perfect match.
Only 8 percent of users on Match.com, the most popular dating site in America, are under 30.
There's Assisted Serendipity, which uses Foursquare check-in data to monitor a user's favorite hangout spots and notify them when the male-to-female ratio tips in their favor.
There's even Spoondate, which lets users plan dates based on a mutual craving for, say, udon noodles.In the past year, countless more sites have sprung up promising to be the next big thing in online dating for the young adult.