In a crowded field of online dating sites, Singld claims to be the first offering matches based on your DNA."There is a science behind attraction," said Elle France, co-founder of Singld Out.com, in an interview with USA TODAY Network.The startup builds your DNA dating profile through genetics and social media accounts such as Facebook, Twitter, Instagram and the like.Things like hashtags, check-ins, likes and posts give insight into a user’s likes, dislikes, and interests, according to the company.You can upload your DNA tests from the usual suspects, though DNA Romance also links to a free DNA test that is part of a Swiss DNA dating service Gene Partner, founded in 2008, partners with other online dating sites by providing the genetic expertise in the love equation.The company says it worked with the Swiss Institute for Behavioural Genetics to develop a formula that combines the HLA diversity theory with other “evolutionary” factors that measures a couple’s genetic compatibility and makes “an accurate prediction of the strength of their basis for a long-lasting and fulfilling romantic relationship”.The company is led by a team of four Ph Ds who have bona fide credentials, even if one of them worked as a co-host of a Dr. Karmagenes’ “proprietary algorithm” builds a personalized profile from the information obtained from a psychological assessment and 14 different behavioral characteristics extracted from a DNA sample.
You will need 9 to add the DNA personality screening.
What might sound like a geeky, if not cheeky, pick-up line is a sign of our times. The eventual rise of dating websites like and Plenty of Fish pretty much put Yente the Matchmaker out of business. The granddaddy of today’s dating apps, Tinder, popularized the whole swipe right-swipe left thing that reduces romance to an activity that can be done while waiting in line for the toilet at a dive bar.
Of course, based on our romancing skills—we are a bunch of MBAs, after all—we vaguely recall a website launched back around 2000 called Hot or Not that harkens back to a simpler time of objectifying the opposite sex (or same sex).
Now there are dating apps for every proclivity, from the And then there’s DNA dating.
DNA dating isn’t actually all that new, as some of these companies have (perhaps somewhat amazingly) been around for a decade or longer.A somewhat famous study back in the 1990s involved women sniffing sweaty T-shirts that had been worn by men for three days straight.